Capital City Of Greece Is Athens - Free Essay Example

Sample details Pages: 2 Words: 748 Downloads: 7 Date added: 2019/08/16 Category History Essay Level High school Tags: Ancient Greek Essay Did you like this example? The capital city of Greece is Athens, which was founded in 508 B.C. and made the capital city later on. It is the home of the Parthenon, the temple dedicated to Athena. Don’t waste time! Our writers will create an original "Capital City Of Greece Is Athens" essay for you Create order (Parthenon itself means the chamber of an unwedded virgin) Although not a wonder of the world, it is considered a world heritage site by UNESCO. The city and the temple were named after Athena after discovering that an olive tree was there, and that tree, according to Grecian myth, was a gift directly from Athena herself to humanity. The temple was made on an acropolis, which means high city. It was created after the Persians has destroyed the city that was there before Athens was created and named. The city of Athens owes most of its success to Athena (and probably really good luck) and how devoted they were to her. Originally, the residents were deciding on whether to name this new city after Poseidon or Athena. However, where they were deciding to make the temple dedicated to whichever god that was going to be chosen, there was an olive tree, that in a Grecian myth, was a gift from Athena to humanity, or the humans descended directly from the earth as the Greeks believed that they were. Before this, Poseidon had made water come from the earth, but because of how salty it was it would not be of use to humans. Once that was decided, the powerful statesman of Athens: Pericles, had to get the architect to make the temple, and it had to be perfect in honor of Athena since only the best would be acceptable. Pericles was a very powerful and influential man during his time, so much so that a friend of his, Thucydides who was a historian, named him the first citizen of Athens As stated before, they held Athena in high esteem because of the gift that she had bestowed upon them, and everything needed to be of the utmost quality. Phidias was chosen to be the architect because he was a friend of Pericles and had also created the awe-inspiring statue of Zeus in Olympia. The Parthenon was made out of twenty-two thousand tons of marble and is seventy meters long by thirty meters wide, or two hundred and thirty feet long by one hundred feet wide for non-metric users, as well as not having any straight lines because the human eye is faulty and cannot detect all errors that are done. The special thing about this temple was in how they would hold a special festival in honor of Athena every four years. Unlike the temple of Apollo in Delphi, which had an Oracle people would go to, to ask about their future, the Parthenon focused more on this festival that happened every four years. Well, actually it would hold a festival every year on Athenas birthday, but the really spectacular one was held every four years. The procession, the Panathenaia, that would happen every four years was carved into the Parthenon, depicting what would happen during this time, which to typical Greek tradition, were competitions. There were chariots racers competing against one another, and whoever won that race would be given a jar full of olive oil, which was fitting because again, the olive tree that Athena had gifted them would be represented through the olive oil that was won. Along with the chariot racers, there were men that might have participated in beauty contests and could have been the winners of said contests, musicians playing their instruments, men with animals that were about to be sacrificed to Athena and held snacks in their hands. In conclusion, the Parthenon and Athens were the most powerful city-state of Greece not only because of its influencers but because of the devotion the people of this city had to Athena. Without having that olive tree there, Athena might not have ever become the patron deity of the city, and the Parthenon would not have even been named the Parthenon. The question that remains is that had this city been named after Poseidon, as it had the possibility of such a thing happening, would this city have been as powerful or as successful as it was being named after Athena. There are so many what-ifs or maybes to be had. However, that is all they will be because Athens continues to be called Athens to this day, and still remains the capital city of Greece even after all these years.

Sql Analysis Sql And Sql Essay - 1609 Words

Structured Query Language (SQL) is used to query, operate, and administer database systems such as Microsoft SQL Server, Oracle, or MySQL. The general use of SQL is consistent across all database systems that support it; however, there are intricacies that are particular to each system. Database systems are commonly used to provide backend functionality to many types of web applications. In support of web applications, user-supplied data is often used to dynamically build SQL statements that interact directly with a database. A SQL injection attack is an attack that is aimed at subverting the original intent of the application by submitting attacker-supplied SQL statements directly to the backend database. Depending on the web application, and how it processes the attacker-supplied data prior to building a SQL statement, a successful SQL injection attack can have far-reaching implications. The possible security ramifications range from authentication bypass to information disclosure to enabling the distribution of malicious code to application users. A SQL injection attack involves the alteration of SQL statements that are used within a web application through the use of attacker-supplied data. Insufficient input validation and improper construction of SQL statements in web applications can expose them to SQL injection attacks. SQL injection is such a prevalent and potentially destructive attack that the Open Web Application Security Project (OWASP) lists it as the numberShow MoreRelatedMicrosoft Azure Sql Database Analysis893 Words   |  4 PagesMy two advance topics in which I am interested are: †¢ Microsoft Azure SQL Database: Microsoft Azure SQL Database is a cloud database service of Microsoft’s. I have worked with MSSQL Database during my job. Now I want to learn advance technology which is Sql Azure. 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Understanding Self and Others Free Essays

string(117) " then explained to Anthony how if they left him laying on the ground there was a high possibility that he would die\." After watching the movie crash a couple of times, I decided to mainly focus on Anthony who is played by Ludacris, who is an African American car thief. I felt that Anthony was a good character to choose for this character analysis because in my opinion he is the one character who had one view at the beginning of the movie, and by the end his views seemed to totally turn around. He was a very stereotypical man. We will write a custom essay sample on Understanding Self and Others or any similar topic only for you Order Now Anthony’s view of people from another colour, race, gender or economic class was strongly offensive, he assumed that â€Å"white people† were always racist towards blacks. Did you see any white people waiting an hour and a half for spagagetti†(Haggis, 2004) Anthony was under the impression that although the waitress was black, she saw that they were black and were not going to tip. Anthony’s views of any other race they his own, is very negative, but in his eyes African American people should all stick together, and never go against each other. â€Å"Bias is not a bad word. Biases is an attitude or belief- it’s not until we act it out in behaviour that our bias affects someone else- it may advantage or disadvantage an individual or a group†( Valenti, 2011). I felt that Anthony was very bias to cultures outside of his own, he was very stereotypical, with that being said, I would consider him to have a very negative attitude towards others with a different racial background. â€Å"She got colder as soon as she saw us† (Haggis, 2004), this was said by Anthony after noticing that Jean linked arms with her husband. Anthony just jumped to a conclusion that just because she was a â€Å"white† girl, she grabbed her husband’s arm to protect her from the â€Å"black† men. I think he is very self conscious and thinks that everyone has racial Character Analysis 3 iscrimination towards him. â€Å" this white women sees two black guys who look like ucla students strolling down the sidewalk and her reaction is blind fear†( Haggis, 2004). He is very bias, because if instead of it having been Jean and her husband walking down the street, if it was Christine and her husband, I am highly sure that he would not of made th ose comments that he did, after all that being said, he decided to steal they’re truck anyways, just because they were white, and assumed racial discrimination. When Anthony communicated with others he was the one being racist, and he assumed people made decisions based on their race. A perfect example of that is when he was talking to his friend Peter who is black, but is not African American like himself. Anthony: No, no, no, take that voodoo-ass thing off of there right now! Peter: I know you just didn’t call St. Christopher voodoo. Man’s the patron saint of travelers, dog. Anthony: You had a conversation with God, huh? What did God say? Go forth, my son, and leave big slobbery suction rings on every dashboard you find? Why the hell do you do that? Peter: Look at the way your crazy ass drive, then ask me that again! (IMDB, 1990) Although throughout the whole movie Peter was Anthony’s best buddy, and he was always with him, he still did not believe in what Peter believed in, he made fun of Peter because he wanted to put a statue of a Saint on the dashboard of the truck that was STOLEN, from the married couple. Anthony talks to others as if they are always incorrect or stupid. Anthony: That waitress sized us up in two seconds. We’re black and black people don’t Character Analysis 4 tip. So she wasn’t gonna waste her time. Now somebody like that? Nothing you can do to change their mind. Peter: So, uh†¦ how much did you leave? Anthony: You expect me to pay for that kind of service? (IMDB,1990). This is another good example of how he interacts with others, he thinks everyone looks down to him, at the beginning of the movie he stated that all black people stick together, but after going to a restaurant and getting this poor service from a black waitress, he still finds away to turn it around as if people were hating on him because he is black, and took it into his own hands and decided to walk out without paying. He made it seem like he got poor service because he did not tip, but maybe the waitress was the only one working and was extremely busy? , No according to Anthony everyone he interacts with his racist. In the beginning of the movie Anthony came out as a stuck up black man that was always right, and never wrong. He lived by the motto â€Å"Black people stick with they’re own kind† . His friend on the other hand took into consideration of others, and tried to help Anthony understand but he was too stubborn. In the beginning of the movie, Peter and Anthony had no way of getting around so Peter waved down the bus, for them to take Anthony was shook by the fact and said â€Å"you have no idea why they put them big windows on sides of buses do you? † Peter was curious was to why Anthony thought they put big windows on buses, any other person would just know they are there just to let some natural lighting in the bus, and to open windows on warm days, but Anthony stated â€Å"One reason only, to humiliate the people of colour who are reduced to riding on them. Anthony again assuming that only coloured people are meant to ride the bus and the Character Analysis 5 reason windows are on buses is so that people could look inside and laugh at them. Later on in the movie Peter and Anthony ran over a â€Å"china man† and Anthony wanted to ditch the Chinese man, and drive away. Peter then explained to Anthony how if they left him laying on the ground there was a high possibility that he would die. You read "Understanding Self and Others" in category "Essay examples" Anthony then began to understand, so they provided him for him and pulled him out from under the truck. Later on in the movie, Anthony was then seen riding on the bus. It goes to show that his attitudes in the beginning of the movie did not reflect who is was near the end. He slowly began to realize that not everybody was against him because he was black. A specific scene that really caught my attention is when Anthony took the Chinese man’s truck and brought it to the shop to get cleaned up, and then realized there were a bunch of Asians in the back of the truck that had been locked up for only God knows how long, The man at the shop offered Anthony 500$ a body, and he decided to turn down the offer, and bring them into the city. He then gave money to one of them to go buy everybody chop suey. I found that very positive of him to do, which really showed that there was a turning point from him, and he started to see situations in a more mature manner. I think the character that I feel I can relate to best is Jean Cabot. I think that I relate to her most is because when I was young, I was at my grandmothers house who lives in Jane and Finch, where the majority of the population is coloured people, and I heard a bang and just assumed it was a bang from a gun, and I went crazy and blamed it all on â€Å"black people† because they all have guns. I was then freaking out and made my grandmother ock all the doors, and whenever I seen a black person I would hide in fear. The scene where Jean was still in shock from her truck being stolen, and Daniel the Character Analysis 6 Latino was changing her lock, she freaked out on her husband because of his appearance, and assumed that he was a gang member, when really he was an innocent guy who changes locks for a living. I feel tha t I relate a lot to her also because, I have had many people turn their backs on me when I need them most, and the one person you never thought you would rely on turns out to be your greatest friend ever. Me and Jean seem to judge a book by its cover, when it is not the cover that is important, it’s the information written in the book that is important. A few scenes that had a strong reaction from me was right in the beginning of the movie, when Jean and her husband were so innocent walking down the sidewalk, not causing any harm and Anthony and Peter noticed Jean link arms with her husband and they just assumed they did that because they were black, so they then decided to steal their truck for absolutely no reason. It is so scary to think that black people think like that, it makes me wonder, if I am ever in public and I decide to hold on to my boyfriends arm, and a black person seems to notice, does that mean my life is in danger? Another scene from the movie that evoked a strong reaction from me was when Officer Ryan pulled over Christine and her African husband for literally nothing, and he disgustingly physically put his hands on her in ways an officer should never even think of. This scene had me worried and disgusted at the same time, it also worries me because if I was ever put in a situation like that I am not sure as to what I would exactly do, would I open my mouth to him knowing he has a gun attached to his belt? or would I just accept the fact that a dirty pig just offended me physically. When Daniel was trying to fix the store owners lock, he tried to explain to him in Character Analysis 7 a calm manner that in order to fix the lock he needed to change the door, and the store owner didn’t believe him, he was constantly calling Daniel a liar nd a cheater, and was saying that Daniel was trying to steal his money. It made me upset because Farhad was only saying that he was a cheater and a liar because of his appearance, when really Daniel is an innocent guy who works hard for his money, and just because he has tattoos people get the wrong impression. I was so upset at the scene where the store owner showed up at Daniel’s house with the int ention to shoot him without even confronting him of the situation, but when his daughter Laura ran out to save her daddy, Farhad then decided to shoot, with the impression that he shot the little girl it got my eyes to water. I was then relieved that the gun had blank bullets and did not harm either of them. The scene that I felt very offended by was when the man in the shop offered Anthony 500$ a person for the innocent Asians that were found at the back of the truck, why would this man want innocent Asians for, I am so proud of Anthony that he realized that money was not the only thing in the world, and he allowed the Asians to experience life outside of the truck that they probably thought they would never see again. This movie has changed my perceptive of others because of the fact that in this movie there were so many different stereotypes and so many people being judge because of their race. I was never really aware of the types of discrimination that went on in the world until actually watching this movie, it really opened up my eyes. It is not fair to be treated based on your race, everybody was put on this earth to do the same thing, there is no reason that someone should be discriminated. It really broke my heart at some of the Character Analysis 8 situations that occurred in the movie, I almost couldn’t handle them. Sometimes we are to blind to see how a silly little comment can affect somebody so much, and really hurt they’re feelings. This movie really changed my look on other cultures, I realize that everyone is equally the same. I am happy that Anthony realized that not only coloured people take the bus and he put his pride aside and actually rode the bus, because in eality the bus is for anybody, there is no such thing as â€Å"he does this because he is black† or â€Å"she is only good at doing that because she is Spanish. † It is very important to keep in mind other peoples feelings, imagine being the only white person in a class of majority colour people, would you want to be treated like the outsider? Or did you want to be treated the exact same way as the other 23 people in the classroom. How to cite Understanding Self and Others, Essay examples

Understanding Self and Others Free Essays

string(117) " then explained to Anthony how if they left him laying on the ground there was a high possibility that he would die\." After watching the movie crash a couple of times, I decided to mainly focus on Anthony who is played by Ludacris, who is an African American car thief. I felt that Anthony was a good character to choose for this character analysis because in my opinion he is the one character who had one view at the beginning of the movie, and by the end his views seemed to totally turn around. He was a very stereotypical man. We will write a custom essay sample on Understanding Self and Others or any similar topic only for you Order Now Anthony’s view of people from another colour, race, gender or economic class was strongly offensive, he assumed that â€Å"white people† were always racist towards blacks. Did you see any white people waiting an hour and a half for spagagetti†(Haggis, 2004) Anthony was under the impression that although the waitress was black, she saw that they were black and were not going to tip. Anthony’s views of any other race they his own, is very negative, but in his eyes African American people should all stick together, and never go against each other. â€Å"Bias is not a bad word. Biases is an attitude or belief- it’s not until we act it out in behaviour that our bias affects someone else- it may advantage or disadvantage an individual or a group†( Valenti, 2011). I felt that Anthony was very bias to cultures outside of his own, he was very stereotypical, with that being said, I would consider him to have a very negative attitude towards others with a different racial background. â€Å"She got colder as soon as she saw us† (Haggis, 2004), this was said by Anthony after noticing that Jean linked arms with her husband. Anthony just jumped to a conclusion that just because she was a â€Å"white† girl, she grabbed her husband’s arm to protect her from the â€Å"black† men. I think he is very self conscious and thinks that everyone has racial Character Analysis 3 iscrimination towards him. â€Å" this white women sees two black guys who look like ucla students strolling down the sidewalk and her reaction is blind fear†( Haggis, 2004). He is very bias, because if instead of it having been Jean and her husband walking down the street, if it was Christine and her husband, I am highly sure that he would not of made th ose comments that he did, after all that being said, he decided to steal they’re truck anyways, just because they were white, and assumed racial discrimination. When Anthony communicated with others he was the one being racist, and he assumed people made decisions based on their race. A perfect example of that is when he was talking to his friend Peter who is black, but is not African American like himself. Anthony: No, no, no, take that voodoo-ass thing off of there right now! Peter: I know you just didn’t call St. Christopher voodoo. Man’s the patron saint of travelers, dog. Anthony: You had a conversation with God, huh? What did God say? Go forth, my son, and leave big slobbery suction rings on every dashboard you find? Why the hell do you do that? Peter: Look at the way your crazy ass drive, then ask me that again! (IMDB, 1990) Although throughout the whole movie Peter was Anthony’s best buddy, and he was always with him, he still did not believe in what Peter believed in, he made fun of Peter because he wanted to put a statue of a Saint on the dashboard of the truck that was STOLEN, from the married couple. Anthony talks to others as if they are always incorrect or stupid. Anthony: That waitress sized us up in two seconds. We’re black and black people don’t Character Analysis 4 tip. So she wasn’t gonna waste her time. Now somebody like that? Nothing you can do to change their mind. Peter: So, uh†¦ how much did you leave? Anthony: You expect me to pay for that kind of service? (IMDB,1990). This is another good example of how he interacts with others, he thinks everyone looks down to him, at the beginning of the movie he stated that all black people stick together, but after going to a restaurant and getting this poor service from a black waitress, he still finds away to turn it around as if people were hating on him because he is black, and took it into his own hands and decided to walk out without paying. He made it seem like he got poor service because he did not tip, but maybe the waitress was the only one working and was extremely busy? , No according to Anthony everyone he interacts with his racist. In the beginning of the movie Anthony came out as a stuck up black man that was always right, and never wrong. He lived by the motto â€Å"Black people stick with they’re own kind† . His friend on the other hand took into consideration of others, and tried to help Anthony understand but he was too stubborn. In the beginning of the movie, Peter and Anthony had no way of getting around so Peter waved down the bus, for them to take Anthony was shook by the fact and said â€Å"you have no idea why they put them big windows on sides of buses do you? † Peter was curious was to why Anthony thought they put big windows on buses, any other person would just know they are there just to let some natural lighting in the bus, and to open windows on warm days, but Anthony stated â€Å"One reason only, to humiliate the people of colour who are reduced to riding on them. Anthony again assuming that only coloured people are meant to ride the bus and the Character Analysis 5 reason windows are on buses is so that people could look inside and laugh at them. Later on in the movie Peter and Anthony ran over a â€Å"china man† and Anthony wanted to ditch the Chinese man, and drive away. Peter then explained to Anthony how if they left him laying on the ground there was a high possibility that he would die. You read "Understanding Self and Others" in category "Essay examples" Anthony then began to understand, so they provided him for him and pulled him out from under the truck. Later on in the movie, Anthony was then seen riding on the bus. It goes to show that his attitudes in the beginning of the movie did not reflect who is was near the end. He slowly began to realize that not everybody was against him because he was black. A specific scene that really caught my attention is when Anthony took the Chinese man’s truck and brought it to the shop to get cleaned up, and then realized there were a bunch of Asians in the back of the truck that had been locked up for only God knows how long, The man at the shop offered Anthony 500$ a body, and he decided to turn down the offer, and bring them into the city. He then gave money to one of them to go buy everybody chop suey. I found that very positive of him to do, which really showed that there was a turning point from him, and he started to see situations in a more mature manner. I think the character that I feel I can relate to best is Jean Cabot. I think that I relate to her most is because when I was young, I was at my grandmothers house who lives in Jane and Finch, where the majority of the population is coloured people, and I heard a bang and just assumed it was a bang from a gun, and I went crazy and blamed it all on â€Å"black people† because they all have guns. I was then freaking out and made my grandmother ock all the doors, and whenever I seen a black person I would hide in fear. The scene where Jean was still in shock from her truck being stolen, and Daniel the Character Analysis 6 Latino was changing her lock, she freaked out on her husband because of his appearance, and assumed that he was a gang member, when really he was an innocent guy who changes locks for a living. I feel tha t I relate a lot to her also because, I have had many people turn their backs on me when I need them most, and the one person you never thought you would rely on turns out to be your greatest friend ever. Me and Jean seem to judge a book by its cover, when it is not the cover that is important, it’s the information written in the book that is important. A few scenes that had a strong reaction from me was right in the beginning of the movie, when Jean and her husband were so innocent walking down the sidewalk, not causing any harm and Anthony and Peter noticed Jean link arms with her husband and they just assumed they did that because they were black, so they then decided to steal their truck for absolutely no reason. It is so scary to think that black people think like that, it makes me wonder, if I am ever in public and I decide to hold on to my boyfriends arm, and a black person seems to notice, does that mean my life is in danger? Another scene from the movie that evoked a strong reaction from me was when Officer Ryan pulled over Christine and her African husband for literally nothing, and he disgustingly physically put his hands on her in ways an officer should never even think of. This scene had me worried and disgusted at the same time, it also worries me because if I was ever put in a situation like that I am not sure as to what I would exactly do, would I open my mouth to him knowing he has a gun attached to his belt? or would I just accept the fact that a dirty pig just offended me physically. When Daniel was trying to fix the store owners lock, he tried to explain to him in Character Analysis 7 a calm manner that in order to fix the lock he needed to change the door, and the store owner didn’t believe him, he was constantly calling Daniel a liar nd a cheater, and was saying that Daniel was trying to steal his money. It made me upset because Farhad was only saying that he was a cheater and a liar because of his appearance, when really Daniel is an innocent guy who works hard for his money, and just because he has tattoos people get the wrong impression. I was so upset at the scene where the store owner showed up at Daniel’s house with the int ention to shoot him without even confronting him of the situation, but when his daughter Laura ran out to save her daddy, Farhad then decided to shoot, with the impression that he shot the little girl it got my eyes to water. I was then relieved that the gun had blank bullets and did not harm either of them. The scene that I felt very offended by was when the man in the shop offered Anthony 500$ a person for the innocent Asians that were found at the back of the truck, why would this man want innocent Asians for, I am so proud of Anthony that he realized that money was not the only thing in the world, and he allowed the Asians to experience life outside of the truck that they probably thought they would never see again. This movie has changed my perceptive of others because of the fact that in this movie there were so many different stereotypes and so many people being judge because of their race. I was never really aware of the types of discrimination that went on in the world until actually watching this movie, it really opened up my eyes. It is not fair to be treated based on your race, everybody was put on this earth to do the same thing, there is no reason that someone should be discriminated. It really broke my heart at some of the Character Analysis 8 situations that occurred in the movie, I almost couldn’t handle them. Sometimes we are to blind to see how a silly little comment can affect somebody so much, and really hurt they’re feelings. This movie really changed my look on other cultures, I realize that everyone is equally the same. I am happy that Anthony realized that not only coloured people take the bus and he put his pride aside and actually rode the bus, because in eality the bus is for anybody, there is no such thing as â€Å"he does this because he is black† or â€Å"she is only good at doing that because she is Spanish. † It is very important to keep in mind other peoples feelings, imagine being the only white person in a class of majority colour people, would you want to be treated like the outsider? Or did you want to be treated the exact same way as the other 23 people in the classroom. How to cite Understanding Self and Others, Essay examples

Enterprise Resource Planning Analysis

Question: Discuss about the business operations and the marketing policies of Club Coffee. Answer: Introduction Purpose and Authorization The following assignment evaluates the business operational and the marketing policies of Club Coffee, a cafe set up to provide exclusive food and beverage services to the consumers. The brand is a new venture opportunity that has enormous business potential. Therefore, it is extremely necessary to forecast the performance of the business entity by preparing a feasibility report. The feasibility report shall cover the operational and the financial policies that would assist the brand to achieve business sustainability in the domestic market Scope Club Cafe has to e explore newer business segments apart from the existing set of customers .In addition, the brand has to create a distinctive brand by offering superior customer service at a reasonable rate. Monk and Wagner (2012) mentioned that being a start up business entity the business entity has to be promoted well to create consumer awareness about the brand. Thus, aggressive promotional policies have to be used to develop a positive perception among the consumers in Australia. In this regard, Leon (2014) noted that the marketing mix of the brand has to be implemented after considering the factors like consumer demand, the existing trends in the food and beverage Industry and the business potential of the brand. To match the international standards in the food and the beverage industry the workforce is trained to maximize the level of consumer satisfaction and awareness. Besides this, customer feedback shall be collected to assess the existing marketing strategies of the brand and make alterations as per the needs of the consumers Limitations The following are the limitations of the research study There was a lack of adequate time to conduct an in-depth research study. This was a major deterrent to evaluate the commercial viability of the brand. Lack of financial resources is a major limitation to the assignment. No proper analysis was done on substitute brands to get detailed information on the financial, operational as well as the marketing strategies adopted by the brand. Feasibility study Operational Feasibility According to Kermani and Rouhani (2014), the cafe business in Australia has expanded at a constant rate, thereby, having a sustainable market rate. As such, it can be said that the Club Coffee shall have a sustainable market potential if daily business functionalities are executed in an appropriate manner. As such, it can be said that the business operational policies have to be conducted when aligned with the long-term goals and objectives of the organization. Hoch and Dulebohn (2013) mentioned that the Club Coffee should offer a range of food and beverage services to the consumers. Australia being a multi-cultural country, the brand has to offer services as per the nature and choices of a large number of consumers. As such, it can be said that Club Coffee shall offer a range of services to a large number of consumes coming from different sections of the society. Shaul and Tauber (2013) mentioned that the brand would develop a customized website, which would enable consumers to order goods from the convenience of their homes. Therefore, this would assist the brand to have a larger inflow of sales revenue. In addition, it can be said that the customized portal would increase the visibility of the brand. Porters Five Forces Analysis The following is the detailed analysis of the Porters five forces, which would help to analyze the external environment of the firm. Supplier Power - It is necessary that the supplier power have to be adequately analyzed in understanding the existing state of the plant in the market. According to Shaul and Tauber (2013), in the food and beverage industry proper bargaining should be made with the brands to come to a beneficial deal for the organization. Apart from this, a proper relationship has to be made with the suppliers of the organization to ensure constant flow of materials to enhance the productivity of the brand. Buyer Power - According to Kim et al (2013), the buyer power shall largely determine the sales flow of revenue towards a business enterprise. The buyer power of the customers shall also determine the economic condition of a place. Thus, the external market environment of a business enterprise would be largely dependent on the purchasing capacity and power of the buyers. Competitive Rivalry - There a lot of similar brands available, in the market, that shall pose a competitive threat to the business sustainability of the brand. According to Tsai et al. (2012), the brand has to ensure that to survive in a perfectly competitive market, the brand has to establish distinctive marketing and operational polices to ensure tough competition in a perfectly competitive market. The visibility of the brand has to be increased to attract prospective consumers towards the brand. Threat of Substitution - The threat of substitute brands operating in the same product and service line can create obstacles to the growth of the brand. Thus, Club Coffee has to ensure that the brands sustain consumer loyalty irrespective of the market competition . New Entry- There is a threat of new entry of business enterprise entering the market that can pose a significant threat to the business sustainability. According to Shao et al. (2012), the new entrants in the market operate a penetrating price strategy , which can shift consumer loyalty to other cafes offering similar products . Team Management The management shall play a crucial role for the growth and development of the cafe. Thus, the financial, operational as well as the marketing decisions shall be taken as per the pr-determined long-term goals and the objectives of the business enterprise. As such, De Toni et al. (2015), it is necessary that the financial s strength of the organization be evaluated when taking any business decision. Besides this, essential partnerships can also be formed with other reputed business enterprises to strengthen the inherent resource of the brand. According to Tasevska et al. (2014), the management of the organization along with the core functional group of the organization shall bear the responsibility of establishing the vision and the mission of the organization. This would assist the business to align its operational activities with the long-term vision and the goals of the organization. The following is a list of weaknesses and strengths of the organization that can be used to assess the performance of the organization. Bansal and Agarwal (2015) mentioned that the management of the organization should be of assistance for the development of entrepreneurial as well as the functional skills of the business organization. These skills of the organization are stated below: Entrepreneurial Skills Functional Skills Strengths Weaknesses Strengths Weaknesses Strictly adhering to the long term goals and objectives of the organization Determination Enthusiasm Action Oriented Self-sufficiency Resistance to changes Financial Skills Customer service skills Dealing with crisis Financial Feasibility The firm will incur considerable costs in the initial stages. Jenatabadi et al. (2013) mentioned that to ensure smooth operations of the business enterprise, the brand has to develop the necessary structures as well as recruit the necessary workforce. It is expected that the initial budget of the organization shall be $ 7030. In addition, the brand can apply for loans from the government and other private financial institutions. The initial budget of the organization shall be able to consist of various operational and financial operations to ensure the consistent business operations over a period of time. According to Olson and Staley (2012), the National Bank of Australia shall provide loans to start-ups and small-scale business enterprises. Thus, the financing needs of the business organization would be met through external financing. Classification of Initial start up costs Type of Cost Price of Cost Domain Name Cost (clubcoffee.com.au) (See appendix 7 for a comparison of prices) $68.00 Computer (See appendix 9 for comparison of Apple Mac Computers) $2000.00 Fax and Printer (See appendix 10 for printer options) $380.00 Software and Hardware Cost (See appendix 11 for detail of software needed) $2620.00 Internet Costs $1142.00 Utensils Cost (See appendix 12 for details of start up pack) $790.00 Registering Business ownership and name through the Australian Securities and Investments Commission (ASIC) $30.00 Recommendations The following are the recommendations that can be made to assist Club Coffee to attain a favorable position Implement training schemes - Club Coffee can implement training schemes to enhance the services offered by the staff. In this regard, it can be said that effective training schemes would assist the business enterprise to reach a favorable position and adapt accordingly to the market conditions. Gather consumer feedback - The consumer feedbacks shall be considered seriously in making essential changes to the marketing policies of Club Coffee. The consumer issues shall be dealt sensitively in retaining the existing market goodwill and reputation of the brand. The consumer feedback would be a guide to the business entity to frame its policies in a appropriate manner. Online marketing policies Special emphasis must be placed on online policies of the business enterprise. The customized portal created shall display a wide range of products and services to the business entity. The online social media policies created would assist the business enterprise to create informal relationship with customers. This will also assist the customers to post their reviews and feedbacks on the social media pages. Pricing policies - Establishing effective policies would assist Club Coffee to enter the market of Australia. The penetrating pricing strategy would be effective in attracting prospective customers towards the brand. Furthermore, offering good hospitality services at a reasonable rate would develop a positive consumer perception. Substitute products- Club Coffee has to carefully observe the presence of substitute brands. This would assist the business enterprise to make necessary changes to the operational and the marketing policies. As such, creating a competitive edge over the substitute brands would enable the entity to achieve a larger market share in the domestic market. Target segment of consumers - Club Coffee has to successfully develop the target segment of consumers and has created marketing and operating policies. It is expected that the youth is its primary segment of consumers. Thus, discounted rates can be offered to consumers who have been loyal to the brand over a period. Conclusion It can be stated that Club Coffee has suitable market opportunities to assist the business organization in its growth. As such, the feasibility report shall cover the organizational growth prospects as well as the marketing prospects of the brand. The financial report relates to the start up costs of the brand. Thus, the brand shall have necessary financial as well as non-financial resources to assist the organization in its growth. The substitute brands in the market shall pose a threat to the business sustainability of the brand in the market. References Bansal, V. and Agarwal, A., 2015. Enterprise resource planning: identifying relationships among critical success factors. Business Process Management Journal, 21(6), pp.1337-1352. De Toni, A.F., Fornasier, A. and Nonino, F., 2015. The impact of implementation process on the perception of enterprise resource planning success. 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